Selfish darling

Selfish darling is a company that helps women and non-binary people take better care of them selves through a holistic approach. The app offers a personalized experience with several professionals within the fields of psychology, hormal health, healing methods, nutrition and exercise to name a few. I helped them kickstart their journey in building a seamless experience for the users. I consulted as an art director for the brand and UX/UI designer for the mobile app experience. I started the project by transforming the brand into a soft and human centered identity. The core of teh identity was the multiple illustrations that showcases the range of emotions in human health. Through research and qualitative interviews with potential users we created wireframes and finished UI design for the first MVP launch.