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celinefrostberg@gmail.com

Legacies

Brand, UX, App & Web design

Year
2024–2025
Role
Art director, UX/UI design, Animation
Client
Legacies
Workplace
Oh My

Legacies is a platform designed to deepen meaningful relationships, drive thoughtful reflection, and manage your digital afterlife. Our team's mission was to create a brand new product from scratch in the realms of digital relationships and afterlife.

Process

From the beginning the UX research phase consisted of target group explorations through qualitative interviews and quantitative research. From early prototyping to high fidelity prototypes we continuously tested to reiterate the first solution for a beta launch. We also worked on the first branding of the app and new company as a whole. The inspiration was found from how the sun rises and sun downs just like the ebbs and flows of life. The colorful gradients represent the spectrum of the colors of light, which in turn felt suitable for signaling the different seasons of life.

My role

We worked as a small team of three designers to help create deliverables for UI in Figma to our developers. I was primarily in charge of the UI and UX functionality of the HI-FI prototyping phase which guided the end result of the actual product and website. I was also the lead designer of the new branding and animations.

Hand holding a phone with the Legacies welcome screen
Legacies app icon on its construction grid
Laptop showing the Legacies website
Person wearing a Legacies t-shirt: What is the bravest thing you've ever done?
Person with a black Legacies tote bag
Black Legacies sign on a wooden facade
Legacies reflection cards and box
The Vault and ceremony planning screens
Your Legacy+ timeline with a scheduled memory