Närokällan has made clean, safe supplements without unnecessary additives since 1980. Their e-commerce sells supplements, foods and body care sorted by health need, alongside a B2B portal for resellers.
Go to live website ↗Challenge
Närokällan came to Oh My for a new website both for B2C and B2B consumers. While their products had a clear brand, they were lacking in the digital brand and customer journey on the website. I led an explorative workshop with Närokällan to help guide the direction and scope of the project. We evaluated how to elevate their digital brand and user experience by forming user insights and wireframes to iterate and test.
Solution
The next step was to expand their digital identity and design the new e-commerce. Since their retailers such as Life does a good job of selling the products online our goal with the website was to enhance the brand and make sure that the customer chooses Närokällan instead of a competitor. The solution for the website was to reassure the quality of the products by enhancing the brands position aswell as increase the conversion on the e-commerce.
