Werk is a newly started construction company working in the cities along the Norrland coast. Together with Oh My, Werk developed a new visual identity, and with it a new website. The feeling we were after: construction meets fashion, to give Werk a truly unique position in the industry.
Go to live website ↗Background
CEO Joakim Selin describes Werk as a slightly different company with the individual at its centre. Heavy orders were already signed from the start, and the company expected to double its number of employees. That made the website just as much about recruiting as about winning new clients.
My role & the goal
Together with my colleagues I set the visual identity, and then took it further into the new website. The main purpose of the site was to put the brand before conversion. What mattered most to Werk was to be seen and heard as a different kind of challenger in the industry, both by potential clients and by future colleagues.
