Burmans Ur & Guld is a vintage jewelry and watch store. They have a physical store located in Skellefteå but their main source of selling products is through the e-commerce.
Challenge
The client had an old website that did not do a good enough job of showcasing their products in an inspirational way. They needed help to elevate the user experience of the e-commerce and create a more luxurious feeling. It had to be special when shopping a piece of jewelry or a clock that the user will be unique in owning.
Solution
I helped them extend their brand to the digital environment and designed an elegant website suitable for shopping more high-end and expensive products. In the forefront was the photos that the client themselves photographed anytime a new vintage product would launch. The decision was to amplify the images by designing large inspiration areas to showcase product in an interactive way.
