Everyday Brasil exposes the diversity and the main subjects of the country, through high quality and relevant photographs. They tell stories with the intention of humanizing the society as a whole and expanding the voices of minorities. They are an organisation that want to destroy stereotypes through imagery and reclame the gaze portraying Brazil

They asked us to create a new brand identity and define the brand strategy. Through a three hour long brand sprint we could define the why, how and what of they business, the values, the tonality and personality and much more.

By conducting research we realized that Everyday Brasil should be bold and stand out with their brand mission.