En frisk
generation

En frisk generation is a non-profit organization whose activities contribute to reducing the trend of unequal health by giving all families the opportunity for an active community. A community that is not based on specific skills, money or performance – everyone can join. I helped the organization develop an inclusive and colorful brand identity that was based on a workshop where we together developed the vision and values. The brand identity combines activity with equality. The illustrations and colors are not gender or race biased and is based on our common understanding that En frisk generation should feel like a best friend, an older sibling you look up to. Someone that accepts you for who you are.