Innoscentia

Innoscentia AB is an innovative start up with the aim to decrease foodwaste. They do this by using a gas to see the food status within a package to determine if the food is edible or not. We helped Innoscentia with a rebrand. It was created by connecting to their target audience by conducting relevant research, interviews and study competitors. We created a brand sprint for the client to identify the core of the brand. By discovering the tone of voice and values we could give them a new visual identity and brand strategy. By using the gradient as a symbol for the fluid expiry date of meat rather than a set day we could show how the senses are more powerful than a best before date to assess if food is edible or not.