Macao Store is a start up clothing and accessories store on instagram with its origins from Uruguay, Montevideo. It’s personal and chick with a focus to inspire to wear something alternative.

The brief was to create a brand identity for the store. I started by sending out  a questionnaire on the business to understand the reason why behind the business, what the personality of the business was like and the values. I got four words that described the business: unique, minimalistic, elegant and a bit alternative. My client shared her inspiration and I boiled down a concept.

I started to explore and research the style and feeling from the information she gave me and could present a mood board of the art direction. After aligning on a vision, I started ideating on logo sketches and all the branding essentials. I presented two variations of logotype, typography, colors and illustrations. After clients feedback and some refining we achieved a chic, personal and colorful new visual identity that would speak to the right target audience.