Spoon

Spoon is an award-winning agency creating stories that matter. They believe in authentic, insights-driven communication to engage meaningful conversations between people and brands. In a collaborative process I helped Spoon with UX and webdesign. The new brand that was produced in collaboration with a collegue of mine helped take the website to new levels. Spoon has always been professional but at the same time playful to their core and we wanted to keep an essence of playfulness while still showcasing their 25 year long experience in communication. First of I partnered with Spoon to create an immersive UX using the keyword “scrollytelling” as our goal. A unique logomark, bright colors paired with a calming beige and interesting interactions was what transformed the new website to an upgraded version of Spoon as a brand. More professional but equally as playful.