Sundsvall Energi

Sundsvall Energi is the largest supplier of electricity and district heating in the Sundsvall area. After Ohmy developed their brand identity, they wanted to work on a new website in the Sitevision platform. I spent the first month of the project gathering user needs and insights. The tools I used were internal workshops to understand the role of the website in different contexts, qualitative research on Sundsvall Energi’s private customers, corporate customers and non-customers, competitive analyzes and trends. I created wireframes and we continuously tested on users to make iterations in the process. Once we had defined the user flow, it was time for the design phase. I designed the website by creating a design system based on their brand and extending the identity to the digital environment by producing icons and processillustrations. A project where we put the customer and accessibility in the main focus through an iterative process of testing. After delivery to the developers, I worked closely with the team for updates according to Sitevision guidelines.